2016 November

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4 excuses for not localising your mobile application

You’ve probably heard that many times: your business has to go mobile! There are so many opportunities and benefits of developing a mobile app for your business, no matter how big or small it is. From better engagement with customers through higher revenue to improved marketing efficiency. There’s no doubt about that. But once you […]
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3 cross-cultural communication mistakes you want to avoid

Interacting with customers, partners or colleagues with a different cultural background might be a challenging and confusing process. Using a common language (such as English) is sometimes not enough to get your message across. From wrong assumptions through insufficient cultural knowledge to false conclusions about your speaker’s personality – there are many things that can […]
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