Doing business with foreign partners is not always easy. To convey your message accurately you’ll often need much more than language and business skills. Whether you’re trying to enter a new market, looking for investors abroad or planning to establish a partnership with a foreign company, you’ll have to know how to communicate across cultures […]
Read More...To be a truly international company you’ll need much more than a multilingual website. And much more than a culturally adapted website. To engage with users and customers across the world, you’ll need to be present in the social media world, but not just in one language and on one platform, but in multiple languages […]
Read More...If you’re setting off for a business adventure abroad, you’ll need to be well prepared. Not only for your marketing actions or business expansion plan – on every single step of your business journey abroad you’ll need to know how to get your message across. The right communication is a key to success. To achieve […]
Read More...The startup phase is a fascinating and often demanding stage in your business life cycle. Building prototypes, looking for investors, trying to reach out to the right customers – all this may take a great deal of time and effort. To promote your new idea, you’ll need content for your website or marketing materials. Good […]
Read More...Preparing your business for a new market entry can be a long and challenging process. From market research, through marketing campaigns to product pricing – there’s definitely a lot to do to make sure your company will be successful abroad. One important ingredient of your market presence is a website. But not just any universal […]
Read More...Good preparation is the key to successful relations with your international business partners and customers. The right use of language and knowledge of cultural differences will help you avoid confusion and solve many challenges. In Part 1 we looked at the most common time perspectives across the cultures to help you prepare for business with foreign partners. Part 2 […]
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