In the world where there’s an app for nearly everything and many users perceive their smartphones as an extension of their lives – launching a mobile app into foreign markets should be a piece of cake. But very often it isn’t. Apart from the growing competition and demand to create unique, attractive and useful apps, […]
Read More...Setting up an online business is one of the best investments an entrepreneur can make. From great scalability through low overhead costs to easy access to the global market – there are many benefits of this business model. But to fully exploit the potential of your online business and be able to successfully target specific […]
Read More...If you’re planning to localise your mobile app I’m sure you’ve seen hundreds of articles and forum posts about top languages for mobile app localisation. Languages and markets are quite often categorised by app downloads or by amount of players that are willing to pay for an app. Some statistics show that top 5 languages […]
Read More...You’re in the meeting and openly express your negative feedback about the results of your colleague’s project. Your colleague seems shocked and after the meeting rushes quickly out of the room. It could be just the clash of personalities, but if you both come from different countries, chances are that you’ll have a different attitude […]
Read More...Video marketing is the key to grow your business on the local and foreign market. And there’s no doubt about that. In fact, 4 times as many consumers would rather watch a video about a product than read about it according to the survey run by Animoto. Short, visual content is much easier to digest […]
Read More...When your business is already successful on the local market you might be searching for new growth ideas. Expanding to the foreign markets seems like a good plan to take your business to a whole new level. But before you start getting ready for this challenge, you’ll have to consider a couple of key factors […]
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