Local content is your brand’s secret weapon. From website copy and social media posts to large-scale campaigns, adapting content to fit the local market can make all the difference in earning consumer trust. And since visuals speak louder than words, it’s essential to go beyond just text adaptation. Why are local visuals crucial for brands going global? Here […]
Read More...Flags are out of fashion. There are other, smarter and sleeker ways to welcome global visitors to your website. Traditionally, flags were used to represent languages, but this approach has fallen out of favor due to its political and cultural implications. With the right language menu, you can avoid confusion and ensure […]
Read More...Without localization, your digital product won’t succeed in the global market. But with so many languages spoken around the world, how do you choose the right ones for your localization efforts? How to make sure your choices will bring the desired return on investment? There are many strategies you can follow, but no matter […]
Read More...Local content is powerful. It can turn your one-time visitors into loyal consumers. However, to make your content local it’s not enough to localize your website into multiple languages or adapt your product package for different countries. Culturally specific visuals play a key role too. Images with the local touch are usually more […]
Read More...Virtual stores work like a magnet. They have a potential to attract a wide array of users from all corners of the world. Whether you sell clothes, music, beauty products or experiences – there are million of users ready to explore your digital exhibitions, delve into mini-games, talk to your virtual assistants, […]
Read More...Web 3.0 was supposed to be the next frontier of Web 2.0’s evolution. But it keeps mirroring the mistakes of Web 2.0. Take localization for example. While virtual stores, metaverse platforms, and other Web3 miracles promise inclusivity and strive to engage “the whole world”, they tend to forget that this “whole world” is not […]
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