Many businesses include global expansion into their growth strategy. With easy access to the Internet anyone can quickly start targeting customers abroad without physical presence on the foreign market. A website and social media profiles in several languages seem to be enough to embark on a global adventure. So, why are there so few truly […]
Read More...There it is. Your business website is finally translated, localized and ready to go live. It seems like from now on your website traffic will be growing day by day, boosting your sales and online exposure. Well, not necessarily. There are many important steps that are often overlooked in the website localization process. For example, […]
Read More...With a growing popularity of mobile devices across the world, mobile app localization is not an option anymore. For businesses that want to expand into new markets and attract international users localization is a key strategy. In this intensive process it’s easy to overlook some details which may not seem obvious at first glance. But […]
Read More...Growing your e-commerce business by expanding into new markets may seem like an exciting and profitable scenario. But before you start reaping benefits from your international expansion make sure to implement these three important strategies: 1. Make your website local for every market To successfully attract foreign customers, you’ll need a website that […]
Read More...When your business goes global you need to make sure that your international customers can grasp your message. Many brands are trying to achieve it in one way or another. But very often they fail and end up with sloppy, unclear or ineffective texts published on their websites, in their brochures, on the product […]
Read More...A multilingual website is not enough to reach out to your international customers. Your local presence on the target market has to be supported by social media campaigns, but this will work out only if your social profiles are customized to your target users. In other words, you’ll need to have separate profiles for every […]
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