Compared to other business models online businesses have an easy access to the global market. But this benefit can also turn into a major stumbling block, if you don’t pay enough attention to the local differences on your target market. When your online business goes global you’ll need to make sure that it’s ready for […]
Read More...In the world where there’s an app for nearly everything and many users perceive their smartphones as an extension of their lives – launching a mobile app into foreign markets should be a piece of cake. But very often it isn’t. Apart from the growing competition and demand to create unique, attractive and useful apps, […]
Read More...Setting up an online business is one of the best investments an entrepreneur can make. From great scalability through low overhead costs to easy access to the global market – there are many benefits of this business model. But to fully exploit the potential of your online business and be able to successfully target specific […]
Read More...If you’re planning to localise your mobile app I’m sure you’ve seen hundreds of articles and forum posts about top languages for mobile app localisation. Languages and markets are quite often categorised by app downloads or by amount of players that are willing to pay for an app. Some statistics show that top 5 languages […]
Read More...Video marketing is the key to grow your business on the local and foreign market. And there’s no doubt about that. In fact, 4 times as many consumers would rather watch a video about a product than read about it according to the survey run by Animoto. Short, visual content is much easier to digest […]
Read More...“Let’s go multilingual! Let’s capture the attention of users worldwide!” – with these or similar plans in mind many companies set off for their website localisation journey. What may sound fascinating and look promising at first, may sooner or later turn into a challenging endeavour, if you get caught into a localisation trap. To make […]
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