Local content is your brand’s secret weapon. From website copy and social media posts to large-scale campaigns, adapting content to fit the local market can make all the difference in earning consumer trust. And since visuals speak louder than words, it’s essential to go beyond just text adaptation. Why are local visuals crucial for brands going global? Here […]
Read More...Flags are out of fashion. There are other, smarter and sleeker ways to welcome global visitors to your website. Traditionally, flags were used to represent languages, but this approach has fallen out of favor due to its political and cultural implications. With the right language menu, you can avoid confusion and ensure […]
Read More...Without localization, your digital product won’t succeed in the global market. But with so many languages spoken around the world, how do you choose the right ones for your localization efforts? How to make sure your choices will bring the desired return on investment? There are many strategies you can follow, but no matter […]
Read More...Imagine someone told you about an amazing virtual experience designed by your favorite brand. Excited, you fire your machine, open Decentraland, Roblox, or another metaverse platform, and then… You quickly leave confused. Not because you dislike the world created by the brand, but because you can’t figure out what the text on the screen means. It’s not […]
Read More...The metaverse is not a temporary fad. Its death might have been proclaimed several times already, but it’s still alive and kicking. It simply needs to be more accessible. According to the recent Capgemini survey, more than 90% of adult consumers are curious about the metaverse. They’re ready to learn more about it, […]
Read More...The popularity of decentralized apps is growing rapidly. From trading through gaming to marketplaces – there is a dApp for everything. Apart from great features, user-friendly interface, and smart marketing campaigns there’s one more step dApp creators can take to reach a wider audience. Invest in localization. The current state of […]
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