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Imagine someone told you about an amazing virtual experience designed by your favorite brand. Excited, you fire your machine, open Decentraland, Roblox, or another metaverse platform, and then… You quickly leave confused. Not because you dislike the world created by the brand, but because you can’t figure out what the text on the screen means. It’s not […]

  How to make the metaverse experience more inclusive? And what does localization have to do with it?     From the linguistic perspective, metaverse goes beyond (“meta”) the universe, building multiple duplicates of the universe that reflect in one another. It aims to create an embodied, immersive version of the internet, offering experiences that […]

  Your brand should be where your consumers are. Recently, the top place to be, both for brands and consumers, is in the metaverse. If you want to keep up with the newest trends and establish a distinctive presence in the digital world, it’s time to build metaverse strategy into your business plan. Market leaders […]